I'll be honest with you — WildRoot didn't start with a dramatic lightbulb moment. It started with a very practical one.
I'm a retail worker, a part-time student, and a pet sitter juggling all three at once. I wanted an additional source of income that made sense for my life — something I could build on my own terms. I looked into dropshipping, which is how a lot of people start online stores, but the idea of selling random trending products with no real connection to them didn't sit right with me. If I was going to put my name on something, I wanted it to mean something.
So WildRoot came to be. A natural pet supply store built around what I already know and love — animal care.
18 Years, Two Species, One Clear Preference
I've been caring for pets since I was a kid — nearly 18 years now. I started out very much a dog person, and dogs are wonderful, don't get me wrong. But somewhere along the way I became a cat person. Cats are independent, comfortable in their own company, and honestly a little more my speed. Dogs can be loud and often need more specialized, hands-on care. Cats trust you on their own timeline, and when they do, it means something. I still care for dogs regularly and genuinely enjoy it — but if you ask me which species I'd choose to spend a quiet afternoon with, it's the cats every time.
I don't currently have pets of my own. I had a cat named Dannon who passed away in 2022, and a German Shepherd named Sophie who went to live with my roommates in 2021 when my living situation changed. I miss them both. In a way, caring for other people's animals is how I stay close to that part of my life.
A Pacific Northwest Kid (Almost)
I wasn't born here, but I've been in the Pacific Northwest since I was four — so it's the only home I've really known. I love it deeply. The climate, the nature, the sheer variety of landscapes you can access within a single state. High desert, mountains, rivers, ocean — all of it within reach. That's genuinely remarkable and I don't take it for granted.
That love of the outdoors is woven into WildRoot's DNA. The products I've chosen are the kind you'd want on a trail, in a home that smells like cedar and rain, with a pet who deserves better than artificial ingredients and cheap materials.
What WildRoot Actually Is
I want to be transparent about something: WildRoot is a dropshipping store, which means I don't manufacture or warehouse the products myself. But I want you to know what that doesn't mean — it doesn't mean I threw this together overnight or picked products at random.
I've spent late nights — more than I'll admit and probably more than my professors would appreciate — curating, editing, adjusting, and perfecting this store. There was one night recently where I looked up and it was 5am, nearly eight hours after I'd sat down to work on it. I probably should have been studying. But there's something about getting a product description exactly right, or finding the perfect way to describe why a particular toy or supplement belongs in the catalog, that makes it hard to stop.
I've put 20 to 30 hours into building WildRoot as a solo-venture so far — researching suppliers, vetting products, writing descriptions, and thinking carefully about what belongs here and what doesn't. Every product in WildRoot's catalog is something I'd genuinely recommend to my own pet sitting clients. The curation is real. The standards are real. The intention behind every listing is real.
Shopify is a great platform — and I'm still learning it every day. Product selection is honestly one of my favorite parts of the process. The listing management and upkeep? A little more tedious. But I'm getting better with each day, and I hope when you browse the store that care shows.
Why It Matters to Me
I'm a retail worker, a student, and a pet sitter. I built WildRoot in the margins of a busy life because I wanted something that was mine — something meaningful, not just profitable. A store that reflects what I actually believe about animal care, natural ingredients, and the responsibility we have to the creatures who trust us completely.
That's WildRoot. I'm glad you're here.
— June
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